Why your association should have a LinkedIn profile

Calling all associations! — you may have jumped on the opportunity to create your own, personal LinkedIn, but have you created one for your association yet?

We’re here to let you know why you should be professionally associating on LinkedIn!

LinkedIn provides a platform where you can create engaging posts, highlight your associations services or even celebrate upcoming projects — offering a way to showcase your associations’ amazing work to a wider, professional audience.

It also offers a great way for your association volunteers and members to showcase their association pride on their page; from tagging their position or affiliation to re-sharing information about events, all this works towards building an awareness of your association in the wider educator community.

You can even synergise your website and LinkedIn page, maybe you have old blog post or event that could be re-formulated and re-shared as a LinkedIn article — this gets your information out to a whole new range of educators and potential members!

So, you’re ready to start a LinkedIn for your association — what’s next?

To make a ‘company’ page all you need is your own profile — you can add other profiles as admin to help you manage the page once it is set up!

Follow these handy steps to set up your associations very own LinkedIn on your Desktop.

  1. Click the Work icon in the upper-right corner of your LinkedIn homepage.
  2. Scroll down and click Create a Company Page
  3. Select the Page type, we would suggest selecting ‘Company’
  4. Enter your Page identity, Company details, and Profile details information.
  5. Check the verification box to confirm that you have the right to act on behalf of the company.
  6. Click the Create page button.
  7. Click Start building your page! to finish building your LinkedIn Page.